In 2013, after a long job search as a successful but slightly stressed freelance writer, I joined EEDAR as a games analyst. In 2014, I was promoted to the Manager of our Game Evaluation business, and I currently both oversee our Games Evaluation products and serve as the moderator for our Focus Group products.
EEDAR (in Carlsbad, California) was founded in 2006 as a data company serving the video game industry, and as part of the custom research we do, I will evaluate games (sometimes for the actual publishers or developers, and sometimes for companies who want to examine a specific market or genre), and then provide expert feedback, data-driven insights, or forecasts or other information as requested.
It’s a dream job for me! One day, I’ll be examining a game about to come out and helping the developer try to make it more successful (either in terms of critical quality, public reception, or even monetization), and the next, I’ll be looking at a genre market to find promising spaces for developers to pursue. I’ve also provided feedback on concept documents or even helped a publisher with choosing which products to greenlight internally.
We’ve also helped with marketing for hardware releases, performed asset testing and game playtesting, put together postmortem evaluations, and provided analysis on possibilities for sequels.
EEDAR works on everything from AAA console and PC titles to mobile and handheld games and even some non-game experiences, and we’ve touched all of those products at every different step in their lifecycle. I can’t talk specifically about what we’ve worked on (everything we do to help developers is confidential and for their own success), but I can say that I’ve had the privilege of working on some of the best and biggest games in the industry. I can guarantee you’ve played more than a few things that have showed up on my desk first, and I’ve had the honor of getting to work directly with some of the biggest names in the industry. Like I said, this job has been a dream come true.
In 2016, EEDAR was acquired by NPD, a company that provides similar services across multiple industries, in addition to gaming. The acquisition went impressively well, and now EEDAR is continuing to provide our industry-leading services (assisted by more data from NPD), and showing NPD how we can help them improve all of their offerings.
I’m very proud of the work I’m doing with EEDAR, and if you are a game publisher or developer that wants to see how we can help you, please reach out! I’m always interested in games of any kind, and even if we’re not the best fit, I’d love to hear about what you’re working on and help you figure out how to use my expert insight and the industry’s best data services to make it even better than ever before.