As promised (kind of) yesterday, here’s my

Annual Super Bowl Ad Countdown

For the third year in a row, here’s the good and the bad of the best part of the Super Bowl (except for that fleaflicker pass by Randle El– that thing was cool). If you want to watch them, Google has a bunch here, and AOL has more here.

THE BAD

Dishonorable Mentions: Burger King’s Dance Number (some loved it, some hated it, I hated it), Leonard Nimoy’s Aleve, Gillette Fusion (I can just imagine some ad exec thinking that was cool. It wasn’t.), Taco Bell (good to… oh man I can’t even say it it was so lame)

5. Careerbuilder.com and GoDaddy. Last year, they were both good because they were original. This year, there was nothing original about what they did. No originality = no good. If careerbuilder is so great, why is that guy still working with monkeys a year later?

4. Cadillac Runway: What was the point of the supermodel coming out of the sludge before the car did? Slow and boring.

3. Bud Light Office and Roof Grill: Thought they were funny. Were not funny.

2. Pizza Hut Jessica Simpson/Miss Piggy: Everyone knows Jessica Simpson is wasted all the time, but why would you waste the rights to the Muppets with such a bad ad? (see how I said that Jessica Simpson thing? that’s because I’m witty)

1. Brown and Bubbly: But there is no greater waste of a Super Bowl cameo than Jackie Chan– the man has better things to do. Also, I don’t remember which blog I read it on (Gawker, maybe?) but the best comment I heard about this was that the blogger had to get home quick after eating all the nachos, sausages, and cheese dip. Why? “Brown and bubbly.”

THE GOOD

Honorable Mentions: ESPN Mobile Sports Heaven, Full Throttle Energy (the full, long version was good), Mastercard McGuyver (only because I think it’s about time for a movie. Where are you on that one, Hollywood??), Fedex Caveman

5. Sierra Mist: Who knew Kathy Griffin was still funny? Oh, wait, she was just getting a lot of funny interference from Michael Ian Black.

4. Degree Stunt City: I had to watch this like five times online to take in everything that was happening, and it was all really insightful, which is surprising for a commercial about deodorant. Great stuff.

3. Sprint Phone Security and Ringtones: Whoever Sprint hired to start making their commercials, should be kept, because I can’t turn down a Benny Hill reference.

2. Disney NFL: Yes, they played it way too much. But this was the new “Tomorrow,” since the NFL Network’s ad wasn’t nearly as good as the past two years.

1. Michelob Touch Football: I don’t know why inappropriate violence is so funny. But it is.

Random Conclusion: Where was the tech stuff? Careerbuilder and GoDaddy sucked. I want another commercial like the Intel Linux one a few years back. Why didn’t Microsoft advertise the Xbox360? Or Sony the PS3, or Nintendo the new DS? More Super Bowl commercials for geeks, please.



Posted on Tuesday, February 7th, 2006 at 12:09 am. Filed under general.
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